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Our Story

It's A Trip.

More than 30 years ago, a group of oxygen- and alcohol-deprived amateur hikers convened in a Pakistan hotel room after summiting the world's deadliest mountain. There, Flying Dog was born.

A Renaissance (and Mountain) Man.

George Stranahan -- a PhD in physics, founder of the Aspen Center for Physics, professional photographer, writer -- lead that expedition to the summit of K2 in 1983, at the age of 52. In 1990, George opened a brewpub in Woody Creek, Colorado with Richard McIntyre, a man who continues to be well ahead of his time. 

Gonzo Meets Beer.

The tavern attracted ordinary neighbors and one less ordinary celebrity -- gonzo journalist Hunter S. Thompson. At his urging, Stranahan hired famed British artist and illustrator -- the one, the only and the inimitable Ralph Steadman -- to design the labels.

Good Beer, No Shit.

Live on the BBC, Ralph scrawled those four simple words across his canvas and our mantra was born. We embrace the weirrrd and view craft beer as an art form unlike any other. 

And Fuck Censorship.

We live in a world where people are coddled, messages are muddled and ideas are squashed in the name of political correctness. When the Thought Police closed in on us, we went to Federal court to defend our right to free speech and expression. 


May they rest in peace forever, or at least until they are brought back to life like in that weird Reanimator movie. We’re not gonna rule that out…

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